Bridge recently analyzed stores that offer free shipping and found they were 600% more likely to receive an order.
Details:
Bridge assessed abandoned shopping carts. Stores that didn't offer free shipping had a 6x greater quantity of abandoned shopping carts than those that did offer free shipping.
Stores offering free shipping didn't offer free shipping on all orders. They offered it when the dollar amount of the purchase was over a set amount, which ranged from $1 to $...
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My colleague Josh sent me this book and no joke sent it via Amazon. When asked why, he said so could save $1 off the retail price and get free shipping. Hmmm... And, why is the author selling his book on Amazon in the first place? I was half expecting to open it and find it full of empty pages. What else should one expect in receiving a book about how bad Amazon is from Amazon? Who knows, maybe the Amazon warehouse staff licked it.
Dear Amazon and author: Please don’t tempt ...
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It's just 3 days till Black Friday. And on Monday, we have Cyber Monday. Online sales will reach $189 billion this holiday season--a 33% increase over last year. Is your website ready?
I've created these 7 steps to help you get ready:
1. Place products on sale
Be prepared to cut prices more than normal.
Clearly list end dates for sales to create urgency.
Our indie retailers are being hunted by four major forces:
Amazon
Big-box stores
Brands (selling direct)
Zola
While we've known about Amazon and big-box stores for some time, they are becoming more sophisticated. Amazon is so powerful now that it's the focus of anti-trust inquiries by the government. Big-box stores are spending millions on their digital operations.
Bridge's goal is to give indie stores great software that reverses the gains being made by these forces.
...
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June 10, 2020
June 10, 2020
Here they are everyone---MOTHER & DAUGHTER (our Lora and Alicia) WORKING TOGETHER AGAIN---in Peckville to serve our customers IN-STORE for the first time since March 21st !!!
Please note that we are NOW OPEN 6 DAYS A WEEK (provided you wear your mask) and are continuing to offer CURBSIDE PICKUP, LOCAL DELIVERY and FREE ...
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April 6, 2020
April 6, 2020
Juliska's Berry & Thread Whitewash Tiered Serving Stand. 25% off with free shipping until April 13th.
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Pay customers to shop with you: that's what it will take to stay afloat.
We can learn a lot from this Best Buy email:
1. Promote free shipping with a very low threshold. Best Buy requires just a $35 order. What do your competitors offer?
2. Give away money to shop with you. Best Buy is offering me $5 knowing that I'll likely spend $50.
3. Show smiling faces in your advertising and emails. Show real workers--do not use stock photos.
4. Set a deadline by when customers can ...
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I visited the New York’s Post website--to get my fill of New York gossip--and I was shown a massive advertisement from a leading tabletop brand. (I have covered the brand's logo with yellow rectangles for the privacy of the brand.) Before visiting the Post's site, I had visited this brand's website. The ads appear because the brand has hired some advertising platform to track me around the web, show me ads, and direct me back to its DTC (direct to consumer) site.
Are brands bypassing stores? A new survey says 'yes' they are: 40% of Americans shopped directly from a brand in the past year, according a Diffussion survey.
Shoppers are choosing to bypass stores because the brands are undercutting them on prices, and offering faster and cheaper shipping.
How are brands getting in front of customers? Answer: Facebook and Instagram. A shopper visits a retailer's website for brand X, then Facebook puts a tracking pixel on the shopper, and then ...
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December 8, 2019
December 8, 2019
Herend's Sea Urchin in Lime Green. Free Shipping with code HEREND100
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December 8, 2019
December 8, 2019
Herend's Bunny with Christmas Lights in Rust. Free Shipping with code HEREND100
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Many of us will be with our family and friends this Thursday. I'll take a moment then to give thanks to all the indie retailers that enrich our communities. I'll thank the indie designers that fill our stores and homes with beautiful products.
When I'm in my friend's kitchen, someone may say they need a new spatula from Amazon, or after dinner ask Alexa to turn on Amazon TV. When they do, I'll consider those actions in light of the holiday. I'll share why this is important to consider.
From which store would you shop, the one offering free 2-day shipping or the one charging $105 for standard delivery?
The first one, of course. Which leads us to the rules your store needs to follow:
Rule #1: Do NOT seek to break even on shipping Rule #2: Seek to LOSE money on shipping!
Most retailers share with me their fear about losing money on shipping. What ends up happening? They end up losing: the entire sale. What about that $1,000 Herend order? The store is less likely to get it because it'...
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